The founder of cause-centric design company Prinkshop, which created the logo, t-shirts and totes for the Tory Burch Foundation's new Women Rule initiative, talks entrepreneurial challenges and melding fashion with politics.
Prinkshop's inspiration...I made some totes with my kids during the 2008 Obama election because we read some statistics about how young people weren't voting — we called them "vote totes." That was the original inspiration, that you could make a difference with products.
Prinkshop is…Products with a purpose. I've always loved graphics, I think they're really powerful. We think, OK, a woman's right to choose is in danger, so what represents that and what would be a powerful graphic to get people to start talking? We're bringing fashion and politics into one place.
The story behind the name…It's "printed ink" — prink. We thought we made up the word, and then we looked it up and it was actually in the dictionary — it means to wear something that you care about, to primp, to deck out, which we thought was applicable.
The goal is…To prove a model in which you can actually do good things and make a profit. And to create awareness about the issues that need attention. So it's a two-fold thing.
Most exciting part of owning your own business…Every day is outside of the box. You make up the rules.
And most challenging part…Accounting. Seriously.
When starting a company you must…Be brave.
Never be afraid to…Fail.
Best advice you've received…Listen before giving advice.
Next up…Every day we're working toward new organizations — we have our own line, but we are also pitching not-for-profits constantly. Our goal is to supply every not-for-profit with their swag.
Pamela photographed by Mimi Ritzen Crawford in her New York Prinkshop studio