Our New Global Flagship 797 Madison Avenue



TELL US ABOUT 797 MADISON...

It's our global flagship and our largest boutique. Madison Avenue is such an iconic part of New York City, and we are thrilled to have an uptown presence. It was definitely emotional walking through the front door the first time.

WHAT MADE YOU CHOOSE THE TOWNHOUSE?

It is historic and has a residential feel that we loved immediately. It was built in the 19th Century so when renovating the space, it was important for us to keep its integrity — Daniel Romualdez, our architect, and I looked at it as a restoration and designed it how we imagined it might have looked in the 1880s. I actually knew the space when it was the Gardenia diner where I used to take the boys for lunch.

WHAT WAS THE DESIGN INSPIRATION?

Daniel and I wanted to create a residential feel. There are many elements that come from my apartment — the marble floor in the foyer, the oak paneled room, the light fixtures and the colors seen throughout. We were also inspired by Madeleine Castaing. She was revolutionary in the world of interiors. I love how she mixed prints and textures. The carpet on our fifth floor is her design, and we based the entire room around it.

ARE THERE ANY EXCLUSIVE PIECES AT THE STORE?

The 797 Collection of leather and suede handbags was designed in celebration of the new store, and Madison will exclusively carry it in exotics. In addition to some great eyewear and jewelry, there is the capsule collection we designed in collaboration with street artist James De La Vega, benefiting the Tory Burch Foundation.