New York, NY—August 24, 2011—Tory Burch LLC announces the opening of its largest global flagship at 797 Madison Avenue in September 2011. The four-story, 8135-square-foot boutique is the company’s third location in New York City and its first uptown.
“I couldn’t imagine a better location for our first uptown boutique and global flagship,” says CEO and designer Tory Burch. “This is a milestone for our company, and we are thrilled to be included in such an iconic and historic part of New York.”
The décor of 797 Madison is inspired by Tory Burch’s lifestyle concept and the space itself, a 19th Century townhouse. It reflects the iconic style of Tory’s boutiques, featuring orange lacquer doors, gold leaf details, French side chairs, gilt bronze chandeliers, plum velvet curtains and family photos throughout the space.There are custom decorative elements that embody the townhouse’s residential feel including a marble and mirror foyer, a fireplace, extensive paneling and a library inspired by Madeleine Castaing. The flagship has several unique features as well, including an outdoor terrace on the third floor with boxwood hedges, tables and chairs. The fifth floor will be a salon for events and private shopping, accessible only by elevator.
Tory collaborated with architect Daniel Romualdez to design 797 Madison. “It has been such a pleasure working with Tory on her stores, each one inspired by its location,” says Romualdez. “This flagship, being in her backyard, has been one we paid special attention to, incorporating elements from Tory's own apartment and her newly discovered references."
The entire Tory Burch collection will be available at the Madison flagship, including ready-to-wear, handbags, shoes, jewelry, small leather goods, swimwear and accessories. In celebration of the opening, there will be special collections exclusive to this location including shoes and handbags in exotics, limited edition eyewear and eveningwear.
Tory Burch will celebrate the flagship opening during New York Fashion Week with several special events, Fashion Week will also mark Tory’s first runway show for Spring 2012.